Modified Motors is the leading monthly magazine dealing with all issues relating to themodified industry in Ireland.The magazine was set up privately in 2002 as specialist motor title thatcatered for tuning car enthusiasts. After a very successful launch at a Dublin motorshow themagazine went from strength to strength. In the last number of years, we have established ourselves as theleading Irish modified magazine by providing the Irish modified car enthusiastwith features on the most exciting cars, best products and related news to theIrish market. The decision to introduce Modified Motors to the Irish market ona monthly basis is based on the absence of any dedicated publication dealingwith Irish modified content for this untapped audience. Many have tried tobreak this market, but we have established our brand over a number of years,with intensive marketing activity and a full understanding of what the Irishreader wants in an Irish publication.

As the leading publication, we feature no fewer than seven feature cars in each issue, whichare shot in various locations around Ireland and the UK.We have also established distinct areas within the magazine to cater forTuning, In Car Entertainment, Babe spreads, Product Pages & Editorial.Accompanying these sectors, we have added the men’s lifestyle element by addingDVD/Film reviews, Games and Cool Stuff sections. This strengthens ourreadership profile giving us a broader audience. In recent years, we have alsohad a strong presence at all modified shows in Ireland,and the UK. No other Irish magazine has invested as much time and effort in securing thesupport of our readers, by attending these shows and building our brand.

Modified Motors joined forces with Ireland’slargest motoring publication house in July 2004 – Page 7 Media, in an effort tofurther the success of Modified Motors. We currently print 25,000 magazinesmonthly and have a readership of 75,000. Easons, Newspread, WNS andNewsbrothers distribute Modified Motors nationwide. We have now embarked on ajoint strategy to position Modified Motors as one of the leading motoringpublications available for sale on Irish shelves. In doing this, we are alsoactive in promoting safe motoring and responsible driving.

We now act as the Voice for Modified car owners in Ireland;defending law-abiding modified car owners on Radio/TV/ and in newspapers. For theremainder of this year we will be embarking on a strategy to developrelationships with Irish & UK based companies wishing to access this coretarget audience and deliver incremental sales to their businesses. Due to thediversity of this market and the brand loyalty which exists within Modifiedenthusiasts, borders are not barriers. This audience will travel for theproduct they want. Regardless as to the physical location of your premises,Modified Motors will deliver business. 

Contacts:

Editor: JustinDelaney
Deputy Editor: Tristan Wheeler
Marketing Manager: Tom Larkin
Sales Manager: James Harlow

Phone: 00353 (1) 2405555